A woman’s dietary requirements change during pregnancy.
Many foods can suddenly become off-limits, and both mother and baby have increased nutritional demands.
This responsive web app provides recipes for a healthy diet during pregnancy. It is designed for expectant mothers, partners, or anyone responsible for food preparation during this critical time.
Expectant parents during all stages of pregnancy
Primarily first-time parents
Age group 20-40
That first-time parents are generally under-educated about nutritional requirements and food risks during pregnancy
That, where there are two expectant parents, the onus to prepare food will most often lie with the partner or support person, rather than the mother
All interviewed participants reported that the partner, not the mother, was responsible for food preparation (usually because of pregnancy sickness)
Users wanted simple and affordable recipes, options to filter ingredients for cravings, and add-to and share affordances for shopping lists
Users complained of apps with too many features (e.g. combining fitness and food) – Nobody wanted to feel bad for exercise they weren't doing!
Amanda & Matthew
Ages: 31,36 | Married 6 years
Full-time public servant and high-school teacher
Intelligent, stressed, busy, conscientious
Driven by being as informed as possible about best practices
Keeping up with all the rules was really hard. There's a lot of unreliable mummy blogs out there!
Melissa & Robert
Ages: 30,37 | Married 5 years
Full-time pre-school carer and marketing officer
Living abroad due to careers
Relaxed, adventurous, impressionable, family-oriented
Want to keep things simple in the kitchen
I want to cook recipes with the best nutritional value that are the easiest to make.
Age: 36 | Single
Senior administrative officer
Living in her adopted home city of New York
Independent, self-serving, skeptical, smart
Determined to succeed as a single parent
Motivated by achieving her personal goals
Too many apps act like one-stop shops. I just want to know what I should eat and not be made to feel bad that I can't maintain my usual exercise regime right now.
The MVP of this web app will allow users to:
Find recipies that are quick and simple to make
View reliable nutritional information
Save and share recipes
Filter by key ingredients
The MVP objectives are to;
Gain validation from target users
Build trust in our target audience that the app will be a safe and useful product
MVP iteration 2 will include:
Jobs to be done
When I create my own account, I want to be able to personalise my dietary requirements so I can receive recipe suggestions that are most relevant to me
When I search for a recipe, I want to quickly see what I can make based on the ingredients I already have so I can prepare a meal in the shortest possible time without an extra trip to the shops
When I choose a recipe, I want to be able to add its ingredients to a shopping list and share it with my partner or support person so the shopping can be more easily
When I choose a recipe, I want to see that it is going to meet my dietary requirements (or those of my partner) so I can feel confident and assured about my eating habits
Low-fi wireframe prototype
Major take-home lesson
User research and testing helped to define the key affordances and MVP in a significant way
New software learnt
Omnigraffle for user flow diagrams
Incorporate feedback from user testing about design improvements
– simplify user-flows by removing unnecessary confirmation screens